THE EFFECTS OF SOCIAL MEDIA ON SMALL BUSINESS
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It is therefore become important for business owners and marketers to understand how social media work as a communication and marketing tool and how they can significantly grow their businesses. The study investigate the effects of social media on small business in Ogun State. This was done by determining the major activities underlying the entrepreneurial development in Nigeria, the contribution of social media to business progress and effects of adopting social media platform on small business. The study adopted a survey research design. 200 Questionnaires were administered to the business owners in two local government within the states out of which 193 were retrieved. Chi-Square were used to analyze the quantitative data that was collected with the aid SPSS. The results of the study have been presented in tables and figures for easy interpretation. Among the result reveals from the study are: there is a positive and significant effects of the adoption of social media platforms on business activities of the selected small business, Social media has open up more business opportunities and reduce the overall coast of business operations. The study recommends that to better increase business results, small business owners must understands their digital needs or take help from expertise to save time and help achieve success online all start within a small budget also Presence on Facebook, and other social media channels such as Facebook, Twitter and WhatsApp etc., is highly recommended to small business to reduce their overall cost of operations. It was concluded that the use of the social media contributes to the growth of small businesses.
Related Project Materials
THE EFFECT OF SAFETY MANAGEMENT ON JOB PERFORMANCE AMONG EMPLOYEES IN HOSPITALITY INDUSTRY
ABSTRACT
This study was carried out to examine the effect of safety management on job performance among employees in hos...
A STUDY OF DOMESTIC IMPLEMENTATION IN NIGERIA OF THE CONCEPT OF GENDER EQUALITY UNDER INTERNATIONAL LAW
ABSTRACT
This research is entitled “A Study of Domestic Implementation in Nigeria of the Concept of Gender Equality Under Internati...
IMPACT OF ADULT EDUCATION ON COMMUNITY DEVELOPMENT
Abstract: The topic of this research is the impact of adult education on community development. This study aimed to explore how adult educatio...
WOMEN EMPOWERMENT IN NIGERIAN POLITICS: (CASE STUDY OF UDI LOCAL GOVERNMENT AREA)
Abstract
This study or research on women empowerment in Nigerian politics is divided into five (5) chapters. The first chapter is on the...
ROLE AND PROBLEMS OF FINANCIAL INSTITUTIONS TO THE GROWTH OF SMALL SCALE BUSINESS IN NIGERIA
ABSTRACT
The purpose of this study is to x-ray the mobilization and channeling of fund to business sectors. The stud...
THE INFLUENCE OF RADIO ON THE PROMOTION OF ENTREPRENEURSHIP AMONG MASS COMMUNICATION STUDENTS
Abstract
This study is on the influence of radio on the promotion of entrepreneurship among mass communication stu...
THE ROLE OF AN AUDITOR IN SMALL BUSINESS ORGANIZATION
ABSTRACT
A significant contribution to the development and survival of business organization is the role that auditors p...
CIVIL SERVANT INDISCIPLINE AND ITS EFFECT ON WORK PRODUCTIVITY
ABSTRACT
This research presents the investigation into the effects of civil servant indiscipline on work productivit...
IMPACT OF CUSTOMER COMPLAINTS ON MARKETING PERFORMANCE IN THE SERVICE INDUSTRY (A CASE STUDY OF MTN NIGERIA)
ABSTRACT
Companies sometimes think that they are doing well, only to discover later on that customers were dissatisfied...
CHALLENGES IN TEACHING AND LEARNING OF PRACTICAL AGRICULTURE
Abstract
This study sought to investigate the challenges in teaching and learning of practical agriculture. 142 practica...
