ABSTRACT
Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It is therefore become important for business owners and marketers to understand how social media work as a communication and marketing tool and how they can significantly grow their businesses. The study investigate the effects of social media on small business in Ogun State. This was done by determining the major activities underlying the entrepreneurial development in Nigeria, the contribution of social media to business progress and effects of adopting social media platform on small business. The study adopted a survey research design. 200 Questionnaires were administered to the business owners in two local government within the states out of which 193 were retrieved. Chi-Square were used to analyze the quantitative data that was collected with the aid SPSS. The results of the study have been presented in tables and figures for easy interpretation. Among the result reveals from the study are: there is a positive and significant effects of the adoption of social media platforms on business activities of the selected small business, Social media has open up more business opportunities and reduce the overall coast of business operations. The study recommends that to better increase business results, small business owners must understands their digital needs or take help from expertise to save time and help achieve success online all start within a small budget also Presence on Facebook, and other social media channels such as Facebook, Twitter and WhatsApp etc., is highly recommended to small business to reduce their overall cost of operations. It was concluded that the use of the social media contributes to the growth of small businesses.
ABSTRACT
The study attempts to investigate some aspects of Language In Feminist Literature: a S...
ABSTRACT
Solanum incanum Linn. and Solanum melongena Linn (Solanaceae) are both shrubs or trees found in the sub-Saharan Africa and the M...
ABSTRACT
The topic of this research is Analysis of the Impact of Effective Communication in Increasing Organizational Productivity. A cas...
ABSTRACT
The general objective of the study is to analyze the effect of deficit financing on Nigeria&rs...
ABSTRACT
This research work focused on the production of bio-based products and response optimization of bio-oil yield operating paramete...
Background of the study
The availability and equality of opportunities to receive financial services ar...
ABSTRACT
This project work is on political corruption and symbolism. This project work brings out the corrupt practices by politicians an...
BACKGROUND TO THE STUDY
Prostitution has become rampant in our society today among growing teens and youths. These youn...
The laws which govern employment occupy a position of considerable importance in any modern society. This is so because of the tremendous contribut...
ABSTRACT
This research work is to know the effect of working capital on the operation...